Models need not be numeric. In fact the type I'm particualraly interested in are embedded in narratives found in policies, everday understandings, common-sense etc.
Selection criteria for universities is an interesting case. See this book review in the Economist which finishes with the provocative (?) conclusion "the ideal of a meritocracy ... is inherently unattainable" (thanks to Peter Danielson for drawing my attention to it).
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You can find another interesting, and often humorous, critique of the American meritocracy in Bobos in Paradise, by David Brooks.
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